Legal

Privacy Policy

Effective: 1 June 2025 Last updated: May 2025 The KA Collective Limited

At sootheKA, we take your privacy seriously. This policy explains how The KA Collective Limited collects, uses, stores, and protects your personal information when you visit sootheka.com or join our waitlist. We comply with the New Zealand Privacy Act 2020 and the Australian Privacy Act 1988 (Cth).

01

Who we are

sootheKA is a skincare brand operated by The KA Collective Limited, a company registered in Auckland, New Zealand.

You can contact us at: hello@sootheka.com

02

What information we collect

We currently collect only the information you voluntarily provide:

We do not currently collect payment details, physical addresses, or any sensitive personal information. When our store launches, we will update this policy before collecting any additional data.

We also collect standard technical data automatically — including your IP address, browser type, device type, and pages visited — through our hosting provider (Vercel) and any analytics tools we use. This data is used in aggregate to improve site performance.

03

How we use your information

We use the personal information you provide solely for the following purposes:

We will not use your information for any purpose beyond what is described above without first obtaining your consent.

04

Who we share your information with

We do not sell, trade, or rent your personal information to third parties. We share data only with trusted service providers required to operate our website and communications:

All service providers are required to handle your data securely and only for the purposes we specify.

05

How long we keep your data

We retain your email address on our waitlist until:

You can request deletion of your data at any time by emailing hello@sootheka.com. We will action your request within 20 working days in accordance with the NZ Privacy Act 2020.

06

Your rights

Under the New Zealand Privacy Act 2020 and Australian Privacy Act 1988, you have the right to:

To exercise any of these rights, contact us at hello@sootheka.com.

07

Cookies and tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and understand how visitors use our site. These include:

You can control cookie settings through your browser. Disabling cookies may affect some website functionality.

08

Security

We take reasonable precautions to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, and destruction. Our website is served over HTTPS, and we use reputable third-party services with their own security standards.

No method of data transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

09

Children's privacy

Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

10

Changes to this policy

We may update this Privacy Policy from time to time — particularly as we move from waitlist phase into full commerce. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify waitlist subscribers by email.

Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Questions about your privacy?

The KA Collective Limited

Auckland, New Zealand

hello@sootheka.com

We aim to respond to all privacy enquiries within 5 working days.